Content Creation

In our current competitive environment OurGhana provides you with web content writing that engages and converts.








OurGhana’s content strategy

provides the most relevant and engaging information to inspire trust and boost conversion. We conduct extensive research on consumer search patterns in your market. We deliver content that is engaging, search and persona based, highlights your value proposition and inspires action. Our content connects your business to every touch point in the customer journey.
Our content strategy leverages the benefits of natural search by giving your customers the most relevant information and unique selling points of the business. Content is based on business identity, target audience, search behaviour and user experience.




Research

Our development process begins with understanding your business, market, and personality. We conduct extensive research for consumer search patterns in your market including destination terms and things to do, ensuring your website and digital platform deliver content relevant to consumer interests while highlighting the unique selling points of your business.

Content for your brand and positioning that reflects who you are
Our content team writes in multiple flavours and tones depending on the brand’s voice and preferences. All the content is generated and optimized for consumers and follows search engine best practices. The content is tested against authentication software to ensure originality for search engine optimization and to prevent duplicate content penalties.






Our Content Process:

Establish preference on writing style
We establish your preference for writing style through an understanding of branding guidelines and sample content. We then create 3-5 sample writing styles, from which you select the final styles.
Gathering of Data
We provide clients with an outline and documentation of what data is needed so that client can provide a creative brief to the OurGhana team.



Service Process

Content Strategy

One size fits all doesn’t work here. We will customized E-Commerce content strategy for your site and ensure that you get a great leverage through your content marketing investment

Writing & Editing

Our content marketing experts will start customize content based on the tailored strategies defined for your project. This can be Guest Blogs, White Papers, Infographics, Case Studies, Video and more.

Content Distribution

With our established relationship with top notch social & online influencers, bloggers and content platform owners, our team will start distributing your content to relevant and popular sites.

Content Maintenance

Swapping out outdated statistics with fresh ones, removing old screenshots, or replacing internal links with more relevant ones will reinvigorate the brand's content. Stay up-to-date!



WhatClients Say


We do not only provide SEO and Internet marketing services but we also offer a wide array of related services such as SEO friendly web design, pay per click, affiliate marketing, website audits, social media optimization, branding and several others.


  • One of the best theme I have ever used. Every minor detail has been taken care of. Clean, Modern Design can be used for any type of website. Excellent template.

    John Anderson
    Risotto Co
  • Lida has assisted me with questions in regards to web hosting and has offered me more insight in half an hour than my current host did in all the years I have been with them.

    Lida Smith
    Mexin Co


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