Why Hospitality SEO Is Critical

Why Hospitality SEO Is Critical

The most beautiful hotel website is essential useless if travel shoppers cannot find it when searching. According to Cornell Hospitality Research, more than 80% of travels perform at least one travel related search during their planning process. Search engines such as google and being constantly update algorithms, enhance their search results and base search results rankings on the architecture of SEO. This further highlights the importance of having a professionally built site, with proper SEO in order to maximize search engine visibility, drive traffic and online bookings.

SEO doesn’t stop on your main website. Your property’s mobile site and local listings need to have consistent messaging and the right content to not only engage travel shoppers, but also to be indexed properly for maximum visibility.


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